Trust me, trust matters.

For every organisation, trust is important. From its employees, from its customers, from its regulators and political stakeholders. In essence, anyone who has an interest in you.

It is after all the foundation of all strong relationships. It creates a sense of security, reduces uncertainty, and is necessary for people to continue to engage with you.

Trust is at the core of everything we do. Without it, progress is difficult. When trust is broken, it can take decades to rebuild. And sometimes it can’t.

But what delivers trust is different for every organisation. For some it is delivering on the promises kept. For some it is being open even when delivering bad news, and for some it is about simply doing the right things.

Understanding what your stakeholders believe is important when it comes to trust is essential. If you don’t know what drives your stakeholders’ engagement with you, if you don’t understand how they perceive you, then you may not be addressing emerging risks. Or you may be addressing the wrong things.

You may believe that your customers believe that driving a new innovation is important to them.

You may believe that your communities are not worried about your project’s impact on them and their environment.

It is like navigating the seas without a compass. You get the drift?

To better understand what moves your stakeholders it is important to understand what matters to them most, and how they perceive you are addressing those things close to their hearts.

At Chandran Thinc. we get to the bottom of what is important to your audiences. It is at the heart of every strategy, and should be for you to.