What does ‘think differently’ mean? Well, it seems that the strategic nature of engaging with those people who matter most to your business is often lost these days. It’s straight to writing the words. coming up with great imagery or rushing into have a meeting with a local community member or politician.
What is often lost in the need for speed is the strategic thinking about what the prize is or the risks inherent in getting it wrong.
At the same time, we are all being bombarded by multiple messages through an ever-increasing range of channels, with very little desire by those reaching out to genuinely make our lives better. Instead self-interest abounds.
At Chandran Thinc. our deep industry experience and track record for results is combined with an honest desire to create impact in the world we live, to deliver thoughtful, impactful strategies that lead to successful business outcomes.
Chandran, as the Principal for this specialised consultancy, has over 25 years experience helping major global and ASX listed companies and their leaders tell their story, manage their issues, win big business, connect with people and build stronger communities.
As a senior executive within companies including Santos, Origin Energy, BP, BAE Systems and GE, he has worked with and earned the trust of CEOs and Boards alike, for his ability to strategically influence perceptions, positions and policy outcomes.
His approach is to listen, challenge and by thinking differently deliver strategies that have an impact.
From resources and energy, and defence and security, to retail and finance the industry type has not been the reason behind creating Chandran Thinc.
Instead the purpose has always been to deliver work that not only drives better business outcomes, but creates tangible and positive impacts in the world we live.
If that’s what you’re looking for, we’re a good match.
Strategy development, Advice and Support in the following specialty fields: Communications & External Affairs Strategy, Campaigns, Media Relations, Issues Management, Brand Strategy & Architecture.
We believe that strategy should be at the heart of engaging with any audience
We listen first! Our approach is to get deep within the business to understand the company, its business challenge and the audience or stakeholder’s needs.
With this foundation in place, developing an effective strategy is what we do best, and we draw upon our deep experience to ensure that we have developed an approach that matches the business needs, is process driven and outcomes focussed.
In our experience reacting to issues leads to poor outcomes, and so we work to help you put a process in place to identify and address the risks that can have the biggest impact on a business.
Once identified, our approach is to help develop the right strategy that protects reputation and business performance. This might require advocacy or engagement, or simple preparedness. Either way, our experience in managing issues across different sectors allows us to bring new thinking in that often identifies better solutions.
The main goal of most campaigns is to convert an audience to a desired position. Each industry is different, with different audiences and requiring different channels to market.
We combine our experience in running campaigns across industries including energy, resources, defence and finance to develop an integrated campaign that considers multiple strategies to help achieve the best outcome.
We know that communications and external affairs must be a part of the campaign to ensure success and not sit off to one side. That’s why we enjoy integrating ourselves into the Campaign Team, and ensuring we understand the product and the audience fluently.
And while the end result of a campaign is measured in success, we know that successful campaigns require multiple ‘wins’ over a period of time to secure the end result.
Our approach to engaging with the media goes beyond the traditional ‘PR’ methodology.
We don’t pitch stories, we build relationships with editors, journalists, opinion writers and content production departments of the news media. We understand their needs and it is that understanding that allows us to develop relationships that help our clients engage effectively.
We have built relationships across Australia’s media landscape by using this approach to engagement, and it is a practice that we can help companies adopt, and in doing so build greater functional capability in.
We’re not talking logos and design – as important as they are. Instead we love to work with companies to research, workshop and develop the key elements that make up a brand. Our approach is to delve deeply into a company’s strategy and culture to develop a clear framework that brings to life what a business stands for and why.
We’ve done this for companies across multiple sectors, and understand that to deliver a brand architecture that truly resonates requires close and broad consultation to allow input and buy-in into the final framework.
If business leaders are wondering whether their Corporate or Public Affairs function is addressing its biggest challenges, it’s probably because it isn’t. That’s a hard reality, however this function like any part…
If you have an opportunity or challenge in engaging the people most important to your business, then let’s meet to discuss how we can help and get to know each other better.
From an initial discussion our approach is to work with you to understand the challenge and scope the project brief.
Email info@chandranthinc.com
Phone Chandran on +61 (0) 467 775 055
Let's talk.
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